Classic Airlines Marketing Solution Essay Example | Topics and Well Written Essays - 2500 words

Classic Airlines Marketing Solution - Essay ExampleThe respiratory tracts chief executive officer is under immense pressure to turn around the fate of the company. The most problematic situation for the company is that it is currently incurring a large represent per customer per mile, and, to add to this problem, the company has just made a mistake in its merchandising program. Thus, in this scenario, a new and a fresh marketing approach is required, significations of which should trickle down to the entire organization. This marketing strategy should keep customers as its focal point, because current customer satisfaction level is very small for the organization. Another important crisis which this marketing strategy should resolve is that of positioning. The current positioning statement of the company is taking it nowhere in terms of differentiating its services. Another implication of this is that the employees of the company atomic number 18 feeling an identity crisis. Thi s situation is further made complex by the inability of the airlines chief operating officer act effectively regarding the utility of the functional areas of the airline. Her focus on numbers is creating a friction between her and the different departments of the organization, especially the marketing department. This friction is being felt at various levels of the organization and thus is a reason of worry because of its potential negative impact on the airlines organizational culture. This report recommends a market driven strategy to be adopted by the airline. The major aspects of this strategy are the customers and the market the company is required to tailor its business processes care customers as its focal point. In order to effectively implement this strategy, the airline needs to disclose its distinctive capabilities and match them with the needs and aspirations of the customers. The company needs to identify all of its distinctive capabilities so that it can accompany up with a sustainable value proposition. The airline needs to make considerable efforts to align its various business processes. It needs to build systems which help in the coordination of different organizational activities and facilitate the flow of information. Last but not the least, an articulated vision from the CEO of the airline can do wonders for it. 9-Step Problem Solving Model and its application on Classic Airline Problem Definition Todays airline fabrication is undergoing or has undergone a paradigm shift. This paradigm requires from airliners to seek operational excellence and nurture customer loyalty. The fundamental variables defining this new stage of the industry are increased fuel woo and rising level of inflation. These two variables have severely hurt the profit margins of airline companies. By increasing the cost per mile per customer for these airliners, these variables have dried the operating profits of these airliners. As a result of this, many airlines have declared bankruptcy. These dynamics show that those airlines which are not operationally efficient and lack customer loyalty are bound to be eradicated from the industry. Framework of the Problem As mentioned above, the two variables which have changed the face of airline industry are fuel cost and inflation level. Due to these variables, airlines have to come up with strategies which allow them to absorb these costs. Airlines also need to come up with some