Comm 4331 Essays - 962 Words

Study Guide Test #1 1. What influences beliefs, attitudes, behaviors and values 2. What is correct and true about persuasion Receiver must think it is voluntary, 3. Define persuasion Persuasion: involves one or more persons who are engaged in the activity of creating, reinforcing, modifying, or extinguishing, beliefs, attitudes, intentions, motivation, and or behaviors within the constraints of a given communication context -- an activity or process, persuasion is a tow way street 4. Define values: Something important to you 5. Define beliefs: Something you believe to be true 6. Define attitudes: How you feel toward something 7. Attitude: tendencies or predispositions, represent favorable or unfavorable evaluation of†¦show more content†¦Cultural issues and differences between U.S. and other cultures Individualism vs. Collectivism Collective cultures (China) value harmony, concern for others, group goals while individualism culture value independence and personal goals 27. Audience analysis: pay attention to the situation, keep their attitudes, values, beliefs in mind, remember their demographics, and remember their states traits 28. Target audience: the majority group that the persuader/advertiser is trying to persuade 29. From First day – different ways interpersonal / context / different areas of persuasion - Context – target audience, interpersonal, mass/public, social or group, mediated, - Intrapersonal – self persuasion - global/intercultural 30. Differences between males and females: - men are more successful than women in their attempts to persuade others. Men - stereotypes, physical, social role theory – what we view as acceptable / Goal differences Males: More persuasive than women because of physical appearance, tone of voice, social rule theory (not so negative) Females: Communal behaviors-warm and nurturing 31. Communal behavior - warmer and more nurturing – female doctors need to use this to be more effective while male doctors use an aversion strategies 32. Central routes: rational thought andShow MoreRelatedU.s. Lng Exportation Policy And The Wto8704 Words   |  35 Pagesrelated chemicals; microbicides; and others). 43. Id. at 5-79. 44. See, e.g., SHALE GAS PROD. SUBCOMM., supra note 38; Review of Hydraulic Fracturing Technology and Practices: Hearing Before the H. Comm. on Sd., Space, and Tech., 112th Cong. 18 (2011) (statement of Elizabeth Ames Jones, Comm r, Texas Railroad Commission); Jeffrey C. King et al., Factual Causation: The Missing Link in Hydraulic Fracture-Groundwater Contamination Litigation, 22 DUKE ENVTL. L. POL Y F. 341, 351, 360 (2012)